Cookie & Tracking Policy

This page supplements our Privacy Policy with specific information about tracking and advertising technologies used on pawsidepets.com.

Tracking and Advertising Technologies

We use the following tracking technologies to improve our services and to deliver relevant advertising:

Meta Pixel (Facebook & Instagram)

We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. This tool may collect data about page views, add-to-cart events, and purchase events to help us understand which ads lead to purchases and to show relevant ads to people who have visited our store.

Manage your Meta Ad Preferences →

TikTok Pixel

We use the TikTok Pixel to track conversions from TikTok advertisements and to optimise ad delivery. This tool collects data about how visitors interact with our store after seeing a TikTok ad.

TikTok Privacy Policy and Ad Settings →

Google Analytics / Google Tag

We use Google Analytics (via the Google Tag) to understand how visitors interact with our website. Data collected includes pages visited, time on site, and general location information. IP addresses are anonymised.

Manage your Google Ad Settings →

What Data is Collected

The tools above may collect the following types of data:

Page views and navigation paths
Add-to-cart and checkout events
Purchase events (transaction amounts, products purchased)
Device type and browser information
IP address (anonymised where applicable)
Referring website

How to Opt Out

Browser cookies: You can block or delete cookies in your browser settings. Note that blocking cookies may affect site functionality.
Meta (Facebook & Instagram): Visit Ad Preferences
TikTok: Visit TikTok Ad Settings
Google: Visit Google Ad Center or install the Google Analytics opt-out browser add-on